College-bound student-athletes often struggle to effectively market themselves academically and athletically. Even supremely talented and attractive student-athletes encounter difficulties in promoting their abilities. Two student-athletes of the same academic and athletic caliber might be separated by a strong initiative for successful self-marketing.

Athletics

Maximize Your Athletic Stock

Just as an automobile company spends years perfecting a new model, exert the necessary effort and time to better your skills and results in your sport.

Email Coaches

Gather the email addresses of coaches and inform them of your interest and athletic and academic ability. If a coach does not respond, be sure to send a follow-up email. Many coaches will send (via mail) an inquiry form; be sure to complete and return the form immediately. Start relationships with these coaches, but be careful to stay within the guidelines of NCAA regulations.

Champion Your Successes

Inform the coaches of more than just your athletic achievements; alert them of any progress you have made in the classroom as well. Also, between two comparable recruits, a coach will find the one demonstrating marked improvement most appealing. Remember to constantly update coaches of recent results.

Use Your Current Coach

Having your club or school coach contact collegiate coaches is an excellent way to convey your interest and provide him/her with another useful source of information.

Recruiting Trips

Recruiting trips provide excellent opportunities for you to learn about a particular school and for that school to learn about you. Be attentive, aware, and interested. Be sure to interact with the coach and to reiterate your interest in his school and his program. Ask the coach if he has any questions for you.

Register

Register with beRecruited.com. With over 25,000 collegiate coaches from Divisions I, II, and III, beRecruited.com does the marketing for you!

Academics

Grades

Colleges place great importance on and pay close attention to grades

Standardized Test Scores

Colleges place great importance on standardized test scores. Prepare for standardized tests such as the SAT by hiring a tutor or taking a local course. You can also buy books and audio cassettes geared towards improving SAT scores.

The PSAT is an excellent opportunity for students to market themselves academically. A high score on the PSAT not only generates interest and recognition from colleges and universities, it provides scholarship opportunities.

The College Application

Take time and care when preparing applications-fill them out thoroughly. Write essays that admissions officers will find interesting and insightful. Get recommendations from those teachers who know you both (as a student and a person) personally and academically.

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